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SMRE
Two hikers on a rocky trail below a towering mountain peak

The Social Media Conference for Parks, Recreation & Conservation

Where Parks, Recreation & Social Media Meet

Join the communicators, creators and public-sector professionals shaping how parks, recreation programs and public lands connect with the communities they serve.

Register for SMOREExplore the Agenda
2027 Conference
Dates & Location Coming Soon
Format
In-Person & Virtual

Why SMORE

Take Your Community Outside

Social media has become one of the most powerful tools a parks and recreation agency has. The right post fills a summer camp. The right video gets a trail closure understood before anyone drives out. The right story turns a line item into a community win.

  • Drive program registrations
  • Increase park attendance
  • Promote events
  • Educate visitors
  • Tell conservation stories
  • Build community
  • Recruit employees
  • Communicate during emergencies
  • Showcase public investment
  • Inspire people to explore the outdoors

SMORE is the national conference built specifically to help parks, recreation and conservation professionals become dramatically better digital communicators.

A communicator films a park ranger on a forest trail with a smartphone gimbal

Trail marker

Hands-on. Practical. Public-sector.

Who should attend

Built for the people who tell the park's story

  • Parks & Recreation
  • National & State Parks
  • Public Lands
  • Conservation
  • Community Engagement
  • Social Media
  • Marketing
  • PIO / Communications
  • Content Creation
  • Tourism & Recreation
  • Leadership
  • Save your spot

Featured speakers

Learn from the field

View All Speakers

The trail map

Sessions, bootcamps & workshops

General sessions, focused breakouts and optional hands-on bootcamps — from your first Reel to AI workflows and severe-weather messaging.

See the AgendaBootcamps & Add-ons
  • Social Strategy
  • Content Creation
  • Short-Form Video
  • Community Engagement
  • Crisis & Wildfire Comms
  • Visitor Education
  • Conservation Storytelling
  • Misinformation
  • Analytics
  • AI
  • Accessibility
  • Demonstrating Community Value

SMORE Awards

Celebrating Excellence in Parks & Recreation Social Media

Ten national categories — from Best Short-Form Video to Social Media Professional of the Year.

Submit a Nomination

Partners

Thank you to our sponsors

Founding sponsorships are open. Put your brand in front of the people who run America's parks and public lands.

Become a Sponsor
Communicators gathered around a lakeside campfire at dusk

Your Community Is Already Outside. Meet Them There.

Join the people redefining how parks, recreation and public lands communicate, create and connect.

Join SMOREBecome a Sponsor